The Boston Red Sox organization printed a full page ad in the St. Louis Dispatch this morning. The advertisement thanks St. Louis and the Cardinals for their warm welcome and for an outstanding series. Is it a nice gesture or condescending?
Here is the text:
“From one great baseball town to another”
“On behalf of our partners and the entire Red Sox organization, thank you St. Louis. The warm Midwestern welcome you extended to our team and our fans during this year’s hard-fought World Series is truly appreciated. Your region, its people, and the entire Cardinals organization represent everything that’s great about baseball.
“We share the same colors and rich, storied baseball history that stretches from Musial and Williams, to Molina and Pedroia. We’re both home to the most loyal, passionate fans in the game. And the four World Series in which we’ve gone head-to-head are still etched in the memories of those who love our sport.
“So we tip our hats to each and every one of you. We look forward to seeing you again next August. Let’s hope that it’s just a prelude to meeting again in October.”
It’s hard to see this as anything but classy at first glance. It doesn’t sound like a brag, as it doesn’t seem like the organization is attempting to put St. Louis down. Yet, I’m not a Cardinals fan and perhaps I am not seeing things from their perspective. The reaction over Twitter has not been very positive (in it’s defense it hardly is). The majority of Cards fans see this ad as trolling and putting salt in their wounds. Whatever way you happen to look at this, I have to ask, was it necessary? I mean, when the Blackhawks organization printed a thank you ad to Boston last year fans hated it. Yet, this year a Boston team is doing the same thing? If the Bruins had printed a thanks for the series ad in the Toronto Star I’d probably be pretty pissed off. Even if the sentiment was meant to be a kind one I’m not sure this was the right move. It’s not that the Boston Red Sox organization put some money in the print industry, but next time let’s just keep the thanks to the team and their fans.