You may heard the rumour before that the NBA is considering putting advertisements on NBA players jerseys. At the time it seemed laughable. How silly it would be to see Kevin Durant, Lebron or DeRozan decked out like a NASCAR car? And yet.
The NBA sent out a memo to owners before the All Star weekend letting them know that ads on jerseys are real and will be introduced in the 2017-2018 season with the new Nike deal kicks in.
The team can sell a 2.5″ x 2.5″ logo on the upper left shoulder of the jersey, with 50% of the proceeds being kept by the team, and 50% going to a pool shared by all teams due to differences in team’s market populations. Not as bad as I thought.
The logistics of which brand gets what player- and what happens when a player sponsored by a brand ends up with their competition on their jersey. Additionally, ESPN and TNT are the broadcasters of NBA and want their own cut since it’s their cameras broadcasting those ads to an audience. European soccer leagues have surely argued through these things before they got ads.
I’m sure one day we will look back on this remembering the good ol’ days when ads weren’t everywhere. Or perhaps, we will be utilizing the new Ad block on our smart TVs to block those pesky jersey ads from our eyes.